Media Release- Catherine House & House of Campbell


South Australian fashion house helping women become Heroines


Following International Women’s Day, local fashion label House of Campbell has pledged to support more South Australian women experiencing homelessness.

Coinciding with the opening of House of Campbell’s concept store in Regent Arcade, House of Campbell will donate $25 from each purchase of their Heroine t-shirt to Catherine House, in support of women experiencing homelessness.

House of Campbell Creative Director, Abby Potter, said supporting Catherine House was a no-brainer for the emerging fashion house.

“Our label is about empowering women. House of Campbell is proud to work with Catherine House and showcase their incredible work. We encourage South Australians to support them in whatever way they can.” Ms Potter said.

“There is a huge power in women in supporting women. It’s at the centre of what our team does every day. House of Campbell has enjoyed some incredible opportunities over our first year, we want to give back to South Australian women who are doing it tough.”

Jaylee Cooper, Fundraising and Events Manager at Catherine House, said the label’s support, along with broader South Australian community, was crucial.

“We are absolutely thrilled to have the support of House of Campbell,” Ms Cooper said.

“Catherine House relies so heavily on the support of the community to ensure we can provide our Emergency Accommodation and support services. We stand strongly with House of Campbell in our belief of ‘Raising women up’” .

Today, women make up 44 per cent of those experiencing homelessness. Women 55 and over are the fastest growing cohort of all those experiencing homeless in our community.

Each night Catherine House provides accommodation and support s for 54 South Australian women experiencing homelessness.

Through their wrap around support services and emergency accommodation, Catherine House works with women experiencing homelessness to give them the support they need to make a lifelong change.

Ms Potter said the label would also use its new concept store space to promote other women in Adelaide’s creative community.

“The idea behind the new concept store is threefold; to continue empowering women by collaborating with other women-led businesses, push for sustainability through our in-store activities, and to create a community-based, collaborative space.” she said.

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